Category Archives: Brands & Marketing
Brands & Marketing
Foursquare: The Next Big Thing?
Setelah Twitter, baru-baru ini Jakarta (bahkan mungkin Indonesia) kembali terkena demam situs jejaring sosial. Kali ini bukan lagi micro-blogging, melainkan layanan berbasis lokasi yang memanfaatkan lokasi kita sebagai basis informasi. Ya, aplikasi baru ini bernama Foursquare….
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Alanda Kariza: “Make the best out of technology, we should.”
You might have sensed it–and experienced it yourself: teenagers are getting louder in social media. From Facebook to Twitter, they have managed to get their ‘chat’ up as trending topics over and over again. With hashtags like #sahabat or #…
Bisnis Indonesia moves to a new direction: Great minds think alike
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It was a bit surprising for me, a PR consultant, to receive an invitation from the Ministry of Finance for a ‘Foreign Press Meeting’ event held last Tuesday (9/3). However, looking closely at the cc list I noticed that many
Irresponsible Marketing by Toni Darusman
Most of us may not realize it, but we’re bombarded by the results of irresponsible marketing each day of our lives.…
When our faces fail to look as radiant as that model’s on the magazine ad for a cosmetic product,
Ketika Ekslusifitas Menjadi Magnet
Siapa sih yang tidak bangga jika mendapatkan barang yang eksklusif?
Ekslusif di sini bukan melulu diartikan sebagai barang atau jasa yang benar-benar langka. Bukan juga karena harganya dipatok sangat tinggi.
Sesuatu bisa menjadi ekslusif karena barang atau jasa tersebut sulit…
