Category Archives: Crisis & Issues Management
Crisis & Issues Management
The dangers of being a little pregnant when it comes to social media
…Before you read more of this article, let me ask you a simple question: does your company use social media as part of its communications mix?
Most of you would say yes. After all, social media usage is on the
Don’t Let Creativity Turn into Disaster – Motrin Case
Very often we want to be as creative as possible in conveying our messages to the public or target markets with single purpose: creating favorable public opinion towards our brands or company and, by the end of the day, convincing…
When prompt is not enough
Kecelakaan yang berpotensi mengakibatkan krisis bagi sebuah perusahaan memang bukan merupakan hal yang dapat diprediksi. Namun, respon perusahaan atas musibah yang terjadi tentu menjadi sorotan publik dan seharusnya dapat ditata sedemikian rupa, agar pesan dapat tersampaikan dengan baik, dan citra…
Pitchengine – how social media can be your friend in crisis
In crisis, time plays a very important role in determining whether our effort will be successful or futile. This also means regularly updating our stakeholders including media, consumers, or the general public with any available information that we have related…
How product recall can (actually) save your company in time of crisis
“It takes 20 years to build a reputation and 5 minutes to ruin it” (Warren Buffet) …
And this is exactly what happens when a crisis strikes, and the Fast Moving Consumer Goods (FMCG) industry is rather prone to that.
In 2010
