Very often we want to be as creative as possible in conveying our messages to the public or target markets with single purpose: creating favorable public opinion towards our brands or company and, by the end of the day, convincing… - Read more... »
Kecelakaan yang berpotensi mengakibatkan krisis bagi sebuah perusahaan memang bukan merupakan hal yang dapat diprediksi. Namun, respon perusahaan atas musibah yang terjadi tentu menjadi sorotan publik dan seharusnya dapat ditata sedemikian rupa, agar pesan dapat tersampaikan dengan baik, dan citra… - Read more... »
In crisis, time plays a very important role in determining whether our effort will be successful or futile. This also means regularly updating our stakeholders including media, consumers, or the general public with any available information that we have related… - Read more... »
“It takes 20 years to build a reputation and 5 minutes to ruin it” (Warren Buffet)
And this is exactly what happens when a crisis strikes, and the Fast Moving Consumer Goods (FMCG) industry is rather prone to that.
In… - Read more... »
Perusahaan mobil Toyota sedang mengalami krisis – baik dari sisi penjualan maupun PR – dengan ditariknya lebih dari 3,8 juta unit mobil di Amerika Serikat pada bulan September 2009. Penarikan kendaraan ini disebabkan oleh adanya kerusakan… - Read more... »
Update 2pm: 2 more local banks named as suffering from the same problem of disappearing funds on Twitter. A Twitterer quotes a BCA officer as saying that the problem is mainly confined to customers who use internet or online banking.… - Read more... »
On Monday two people in separate incidents plunged to their deaths in two upscale shopping malls in Jakarta. It was a tragedy, especially for the families of the victims and our thoughts and prayers go to the families… - Read more... »
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