Jakarta, 6th February 2012 – Indonesian communications consultancy Maverick has edged out two international and a regional PR firm in a pitch for the prestigious Acer Indonesia account for 2012.
Maverick will work with Acer Indonesia’s Marketing Communications team to formulate the company’s communications strategy aimed at strengthening and consolidating Acer’s position as the number one personal computer brand in Indonesia. Throughout 2012, Maverick will support Acer Indonesia in formulating and implementing a comprehensive action plan involving all aspects of marketing communications, including CSR implementation, media relations, CRM and community engagement.
“We are confident that this partnership between Acer and Maverick is what is best for our communications needs,” says Helmy Anam, Head of Marketing Communications Acer Indonesia. “Their original ideas, professionalism, strong team dynamics and experience in the communications industry are exactly what we need for Acer to realize our motto of “Breaking the barriers between people and technology”.
“Acer Indonesia is a particularly prestigious account in Indonesia because they are virtually the only IT company that uses communications strategically to achieve their business objectives,” said Maverick’s Head of Consultancy, Crivenica Alam. “We are excited to be working with them in the year ahead.”
Maverick is an Indonesian communications consultancy founded in 2002 that has been trusted to handle communications programs for clients such as Airbus, Airbus Military, Anugerah Adiwarta, AXIS, Sampoerna A, Coca-Cola Indonesia and Nestlé.