“Citi Indonesia has worked with Maverick since its inception. Through involving them early in most of our initiatives, Maverick has provided new ideas and approaches for Citi Corporate and marketing communications PR programs. Strategic inputs and detailed executions are Maverick’s strengths that Citi acknowledges throughout our long term partnership.”

~Ditta Amahorseya (Senior Vice President, Country Corporate Affairs Head, Citi Indonesia)

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Maverick was founded in June 2002. Since then it has managed to become the trusted PR consultancy of blue-chip companies and respected organizations like Airbus, Carrefour, Citi Indonesia, Coca-Cola, Credit Suisse, Microsoft and HM Sampoerna.

The key to its success has been to maintain focus on what clients in Indonesia need most from a PR consultancy: a capability to help strategize communications programs with sound analysis and advice; and an uncompromising ability to execute these programs on spec, on time and on budget. Maverick, in essence, delivers clear thinking and clean execution.

This focus is reflected in the range of services the consultancy provides. Maverick specializes in crisis/issues management and brand communications, whether it takes the form of corporate social responsibility programs, marketing PR, new media strategy, or media relations.

Maverick also has two support services. The first is in training where it provides clients with skills in crisis management, media handling, interpersonal communications and PR writing. The second is provided by Gauge, a division within Maverick that provides innovative online media tracking services as well as PR measurement.

In addition, Maverick is the Indonesian affiliate of Kreab Gavin Anderson, a global financial, corporate and public affairs advisory firm.

Maverick does not dabble in advertising, design or other communications disciplines, although it may oversee or work with the best practitioners in their areas of expertise when the need arises.

Maverick works best with clients who themselves are focused, know exactly what they want and need a solid PR consultancy to help them get there.