The key to its success has been to maintain focus on what clients in Indonesia need most from a PR consultancy: a capability to help strategize communications programs with sound analysis and advice; and an uncompromising ability to execute these programs on spec, on time and on budget. Maverick, in essence, delivers clear thinking and clean execution.
This focus is reflected in the range of services the consultancy provides. Maverick specializes in crisis/issues management and brand communications, whether it takes the form of corporate social responsibility programs, marketing PR, new media strategy, or media relations.
Maverick also has three support services. The first is Raconteur, a division within Maverick that provides strategic online media consultancy services as well as social media monitoring. The second is provided by Brio, a division within Maverick that brings the specialist knowledge Maverick has acquired, which has until now been confined mainly to its retainer clients, to a wider audience through training and coaching. The third is provided by Gauge, a division within Maverick that provides innovative online media tracking services as well as PR measurement.
Maverick does not dabble in advertising although it may oversee or work with the best practitioners in their areas of expertise when the need arises.
Maverick works best with clients who themselves are focused, know exactly what they want and need a solid PR consultancy to help them get there.